Kuala Lumpur, October 8, 2024 – Coco Case from Group 1 achieved first place in the General Business Idea category at the World Youth Festival (WYF) 2024. This competition featured innovative ideas aimed at making a positive impact on both society and the environment.
Coco Case: Tackling Plastic Waste with Sustainable Innovation
Coco Case focuses on sustainability and reducing plastic waste in Indonesia. The company promotes a bio-circular economy by using agricultural waste to create eco-friendly phone cases. Specifically, they use cocopeat, a material known for its strength and flexibility.
Coco Case crafts phone cases and accessories that are both functional and environmentally friendly. The initiative aligns with the growing demand for sustainable products, especially among youth who care about eco-conscious living.
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Indonesia’s Plastic Waste Problem: A Call for Solutions
Plastic waste has become a critical issue in Indonesia. The country generates 4.4 million tons of plastic waste annually, with only 67.24% properly managed. As the population grows, the problem is expected to worsen by 2030.
Coco Case offers an upstream solution by encouraging sustainable lifestyle choices. The company sees Gen Z as a key audience due to their preference for eco-friendly products. With Coco Case’s sustainable offerings, the team aims to foster awareness and drive behavior change toward better environmental practices.
Excitement from International Participants
Roya, a participant from Azerbaijan and a member of Group 1, shared her thoughts on the experience:
“First of all, I want to thank everyone for this opportunity. I feel so happy to be here. We gave an incredible presentation, and I had so much fun throughout the event.”
Roya’s excitement reflects the spirit of collaboration and learning fostered at WYF 2024. Coco Case not only celebrated its win but also enjoyed the chance to connect with peers from around the world.
Educating Youth to Adopt Sustainable Practices
Coco Case believes sustainability should become an everyday habit. The team educates young people about cocopeat’s potential and inspires them to address environmental challenges with creative solutions.
Their project showcases the value of using products that support a circular economy. Coco Case hopes that young people will embrace sustainable products and prioritize eco-conscious living.
Building a Greener Future with Coco Case
Coco Case combines practical products with a meaningful mission. The company aims to reduce plastic waste and promote sustainable consumption among youth in Indonesia. They also seek to spark conversations about the importance of environmentally friendly products.
WYF 2024 provided the perfect platform for Coco Case to showcase its vision. The festival enabled the team to share ideas, learn from others, and build connections to create a lasting positive impact.
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Coco Case’s success at WYF 2024 highlights the importance of youth-led innovation in addressing global challenges. Their project sets a strong example of how small ideas can drive meaningful change and create a brighter, sustainable future.
